正则

正则, Zhengze, a marketing account that became known in Zhang Zhehan's fandom for loudly supporting Li Xuezheng as one of the "righteous passers-by."

Background

Account IP is located in Tianjin and runs a number of Weibo accounts as well as accounts on Bilibili, Douyin, YouTube, and other platforms, all under the name 兮正则.

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Activities on Weibo

正则 is a mod of the super topic 垂直领域点亮计划 "lighting up industry verticals." It is a Weibo initiative to help and encourage aspiring KOLs (key opinion leaders). He is also very active in similar super topics like Good Morning and Good Night.

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Activities in ZSJ Fandom

正则 gained a sizable following of Zhang Zhehan's fans after his vocal support of Li Xuezheng. He is one of the key ZSJ KOLs.

In mid 2022, he took over the "big V project" from Sanke. The purpose of the project is to push ZSJ, the Shenzhen teashop & EHzZ out of fandom circles.

He posts frequently to the KOL initiative super topic that he mods. Most of his posts have nothing to do with ZhangZhehan, but periodically he inserts some ZSJ video or fanart.

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In June 2022, a ZSJ fanart that he claims he drew garnered a slew of comments from police and public prosecutor accounts. It was posted to the super topic that he is a mod of. His post included the "good night" tag and the comments all say "good night." All the police & prosecutor accounts interacting with 正则 follow these super topics.

China has national and regional recognition awards for outstanding prosecutorial social media accounts. Police stations and prosecutor offices regularly hire social media operators to grow their Weibo, WeChat, and other social accounts. Job descriptions include: Responsible for increasing traffic and interactions from followers. These social media operators are tasked with similar goals as a KOL, thus their involvement in KOL super topics and interactions with 正则.

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  Zhengze ZSJ fanart

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  Recognition for high traffic prosecutorial accounts

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  Recognition for high traffic prosecutorial accounts

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  Recognition for high traffic prosecutorial accounts

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  Job posting for public prosecutor office social media operator

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  Job posting for public prosecutor office social media operator

In September 2022, 正则 ported Lexus' livestream with Peter Deng from Douyin onto Weibo. The video was viewed over 60,000 times and received over 9000 likes. Sophie commented on the post.

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In December 2022, during the state funeral for former president Jiang Zemin, 正则 posted a photo from Xinhua News of a group of men with masks in profile, claiming that one of the men looked like Zhang Zhehan. After the photo and comparison with Zhang was widely spread among ZSJ fans within and outside China, and Zhang Zhehan antis began attacking Zhang over the photo, 正则 edited his post to remove the photo and said that he doesn't think the man is Zhang.

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  Zhengze bringing ZZH into spotlight during national mourning

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  Antis on Douban attacking ZZH over the photo

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  ZSJ fans comparing the photo to ZSJ