Marketing account: Difference between revisions

营销号, ying xiao hao, yxh, marketing accounts. The term refers to online accounts that create or disseminate content with the primary purpose of profit or traffic. Some marketing accounts disguise themselves as legitimate media, but operate outside of journalistic ethics and usually without journalism training. In order to generate maximum profit via online traffic, these accounts often engage in spreading rumors, slander, and other tabloid-like content.