ZSJ fashion show

On November 16, 2022, the EHzZ brand announced an in-person Spring/Summer collection fashion show for high spenders, date unspecified. This event was previously alluded to in an announcement in early November for the 11/11 shopping fest (China equivalent of black Friday) that stated the top 800 spenders would have the chance to attend a brand event.

Those invited to the event were required to provide their personal information before November 23, otherwise they were considered to forfeit their invitation. This includes name, ID number, phone number, address, email, HK/Macau/Taiwan ID numbers (for HK and Taiwan residents), passport number (for international residents). The event was cancelled on December 7, with pandemic control given as the reason. Fans who received an invitation were once again asked to provide their name, address, and phone number before Dec 15 to receive the event gifts in the mail. However, international fans were not told that the gifts cannot be shipped internationally. The gift consisted of a notebook, a postcard, and a keychain.

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On February 9, 2023, the EHzZ brand announced the Spring/Summer collection launch event in five days, on Feb 14. High spenders received invitations in their WeChat. Event location was Ansa International Conference Center in Huangpu District, Shanghai. The announcement stated that attendees are not permitted to bring any electronic or recording devices, including phones. It did not state who from the brand would be present at the event, but the day before the announcement, photos and video of ZSJ arriving at the Shanghai airport were released.

Fans became convinced that they would see Zhang Zhehan in person at the event. Out of town fans proceeded to make last minute travel plans, rushing to arrive in Shanghai before the 14th.